The national public awareness advertising campaign, supported by TV3’s Elaine Crowley, was launched today with plans to cover both radio and internet.
We hope that through our radio advertising we can speak directly to a woman who is living in fear, and who may be sitting at home, or listening in her car on the way to work or on the school run, and tell her that she is not alone.
The campaign poster reinforces the message that we’re ready to listen even if women are not ready to speak. Like many women who ring our National Freephone Helpline, women may be too upset to talk about what they are going through. That’s okay. We’re ready to listen and help them find the words they need. The poster will be on display in washrooms and entertainment venues throughout the country.
Women’s Aid reports that one in five women in Ireland are affected by domestic abuse, yet only a third of those affected speak out about the issue. The helpline served more than 11,000 women in 2014. The group says that they hope this latest campaign will show women that they do not have to suffer in silence.
How to support the campaign
- Share the Women’s Aid Natioanl Freephone Helpline number 1800 341 900 online using the hashtag #DontBeAfraid.
- Add the Women’s Aid National Freephone Helpline number 1800 341 900 to your mobile contacts in case you or someone you know should ever need it.
- Find out how you can support a friend or family member who is experiencing domestic abuse.
- Follow Women’s Aid on Facebook and Twitter, and share information on the Don’t Be Afraid Campaign on your profile, or share this information with friends via email.
- Download a copy of the awareness poster here or request a special pack to be sent to you firstname.lastname@example.org and put it up in any community space.
- Sign up for updates via our e-newsletter to stay informed and participate in further Women’s Aid actions and campaigns.
You can contact the freephone helpline on 1800 341 900, which currently operates from 10am-10pm every day.
[Images: Women’s Aid]